“ The Hidden Quality, Sernta Preserve for You” not only is our conviction of “Evolution Quality” in2010 but also introduces the corporate culture in the near three-decade history. To convey the insistence on brand superiority with this faith, Sernta defend the excellent hidden quality for customers. We conserve the product interior, usually overlooked by the public, with concentrated attention. It is the self-expected attitude without the concern of others’ judgment, and the money or wealth. Sernta only desire to do the completion of the quality perpetuity and bring the public ode to life with the hidden quality.